If you are, or want to be, a professional speaker, you must understand the people that hire professional speakers and learn how to talk to them. Association executives are continually seeking great speakers. And frequently, their board of directors expects them to do this without a budget–or one so small that the task seems impossible. […]
About Ed Rigsbee
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Association and society gatekeepers, as you already know, do a great job of keeping speakers out. Make your life easy and be more effective by calling the association editor. It works like this: 1. Write articles based on your expertise and/or book(s). Be sure they are quality work at the level that editors will […]
The directory that so many professional speakers have purchased is the “National Trade and Professional Associations of the United States”, a.k.a., the NTPA directory. I did not state that the speakers have used them much as the book or online service is overwhelming. With approximately 7,500 national associations and societies listed, where does one start? […]
An efficient and effective way to grow your association business is to speak at state societies of association executives (SAE). Speaking at an SAE’s annual meeting generally puts you in front of a few hundred association executives. The association for most of the state SAEs is the Association Societies Alliance: https://asa.memberclicks.net/ Rather than giving […]
To grow your association business you would be wise to spend 30 minutes a day on LinkedIn connecting with association executives and staff. Sometimes a LinkedIn direct message is the only way to get through. It is really quite easy if you are connected to someone that has a large association LinkedIn network like me. […]
Recently I was speaking privately with one of the speakers in a mastermind I run…he says, “I don’t have call reluctance, calls just have not been a priority.” Really? This is classic denial call reluctance at its purest form. If you want to make it in the business of professional speaking…somebody must regularly be on […]
Since the mid-1990s, I have been presenting the topic, “Sell Your Speaking to Associations through the Back Door” at the annual convention of the National Speakers Association (NSA), at NSA chapter meetings, at international speaking associations, and at my own intensive retreats. The noticeable red flag that I most frequently see that stands in the […]